Company description::
Dublin, Ireland, 17 December 2003 – MobileAware, specialists in delivering Internet content to wireless handsets, today announces the availability of its WAP Energiser.
MobileAware’s WAP Energiser is a plug-and-play, ‘device-aware’ real-time engine that, in a mobile environment increasingly characterised by colour screens and greater memory, overcomes the limitations of existing WAP content by inserting colour icons and images, tailoring delivery according to handset capabilities, and providing additional campaign and marketing management tools.
Today there are thousands of WAP content sites accessible by mobile devices. The problem is that most WAP site content is presented in a “one-size fits all” format targeting first generation WAP browsers, resulting in small greyscale text and limited navigation. Recognising this, MobileAware developed WAP Energiser to take bland content and, without changing the code, optimise it in real-time to transform the existing portal into an easily accessible, colourful experience. Automatic generation of access keys for one-touch navigation, softkey labelling and click-through navigation links transform the user experience and create new service and marketing opportunities.
WAP Energiser provides simple web-based site management, and allows marketing teams to become involved in the look and feel of content to deliver consistent branding, campaign management, banner advertising or the running of real-time competitions. More than just a face-lift, WAP Energiser totally revamps the WAP environment for users and creates new market and revenue generating opportunities for operators and content providers.
According to Paul Strzelecki, Executive Chairman, MobileAware: “Presentation is one of the key barriers to even greater uptake of mobile data content – and current WAP presentation is generally dull. Despite this, WAP usage is on the rise with some 29 million page impressions every day in the UK alone.”
“MobileAware’s WAP Energiser represents a huge step forwards in terms of presentation and campaign management that will excite operators and content owners, help to create new services and transform the WAP experience,”
Strzelecki believes the mobile data content market will reach mass consumer levels when the issues surrounding availability and accessibility of content from wireless handsets and its on-screen presentation have been solved.
“With WAP Energiser, MobileAware adds greater value and appeal to already existing content, and solves crucial problems that have dogged WAP from the beginning with a real solution that is available today.”
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About MobileAware
MobileAware is a leading provider of mobile business solutions. With unparalleled technology expertise and a proven track record of solving network and device complexity, MobileAware delivers tangible business benefits enabling our customers to rapidly deploy high-performance mobile strategies as an integral component of their overall business strategy. MobileAware’s distinct product-based solutions are ideal for both mobile operators seeking to launch new profit-generating mobile data services as well as enterprise customers looking to seamlessly extend their existing infrastructure to reach customers, partners and employees across multiple channels. As a BEA Systems business partner, MobileAware teams with leading technology providers Hewlett-Packard, Ericsson and Accenture to offer “out of the box” mobile business solutions based on BEA’s WebLogic Platform 8.1™. MobileAware is a privately held company funded by premier institutional investors that include Bank of America, Intel Capital, and Cross Atlantic Capital Partners. For information on how to take your business mobile, please visit www.MobileAware.com.
For further information contact:
Richard Fogg/Kevin Taylor
Companycare Communications
Tel: + 44 (0)118 939 5900
richard@companycare.com / kevin@companycare.com
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